Mergers & acquisitions
secure market position
In 1974 the Gazoldo degli Ippoliti establishment
diversified the production range and complemented
it by adding tubes made of hot-rolled strip.
In 1978 the Group expanded its industrial activities
by acquiring smaller companies. In 1982 the total
number of employees had already reached 640.
In those days the Group's second -largest site
was founded in Casalmaggiore, with technologically
advanced equipment made by Oto Mills of Boretto.
This company would later play a key role in technical
innovations at all the Group's production plants.
By 1983 overall group turnover had risen to some
EUR 175 million and the workforce exceeded 860
employees. In 1984 Metallurgica Marcegaglia,
Ipas and Tubi Acciaio were merged into the new
Marcegaglia Spa.
Intelligent diversification creates
independence
Antonio Marcegaglia, Steno Marcegaglia's son,
joined the company in 1987 having graduated in
business studies at Milan's Luigi Bocconi University.
Under his auspices, diversification and internationalisation
of the Group continued, and continues, with the
establishment and acquisition of a variety of
businesses.
As an entrepreneur and manager he
forged an indissoluble bond between his personal
career and the growth of the fine mid-sized Italian
company of those days, transforming it into today's
major global player.
Antonio Marcegaglia soon realised that diversification
would provide a broader basis for the Marcegaglia
group. He therefore led the family business into
the sectors of metal household goods, insulating
panels, scaffolding, storage systems, road barriers
and metal components for the electrical appliance
industry.
He also founded the Euro Energy Group
and later Green Power.
The major manufacturing site in Ravenna, Italy's
second-largest iron and steel centre was inaugurated
in December 2001 following investment of over
EUR 500 million in just a few years.
This was
followed in 2002 by the Group's second -largest
production plant in the south, after Potenza,
in the former Belleli area in Taranto.
These diversification activities were complemented
by an acquisition in the tourism sector.
Antonio
Marcegaglia bought the holiday resort of Pugnochiuso,
situated on the Gargano promontory
in Puglia.
Antonio Marcegaglia therefore gradually strengthened
the Group's domestic basis always bearing in
mind that intelligent diversification of the
family owned business would yield benefits not
only
for the Marcegaglia Group and its employees
but also for the region and the country.
Success breeds success
Soon after he had joined the family business,
Antonio Marcegaglia launched the Group's internationalisation
policy with the aim of extending its presence
and strengthening its position in international
markets. His policy not only focused on European
markets, but from the very beginning also
on
transatlantic markets.
Marcegaglia Deutschland
was established in 1989 for the distribution
of the Group's own products in the German market
and in Scandinavia. United Stainless Steel was
also created, followed by Marcegaglia U.K.
in
Dudley, in the West Midlands, for the production
of welded tubes from hot and cold rolled strip.
After intensive preparation, in 1991 Antonio
Marcegaglia launched the project which enabled
the Group to enter transatlantic markets. In
the US, both the new Bishop Tube of Philadelphia
and Damascus of Greenville were acquired. These
two major production units later formed the Damascus-Bishop
Tube Company specialising in the production of
stainless steel.
In 1993 Antonio
Marcegaglia acquired the Belgian Cotubel Group, a distributor
of stainless steel products and tubes in France
and the Benelux nations, and founded the trading
company Central Bright Steel for the distribution
of welded tubes in the UK. In summer 1998, a large industrial area in Munhall,
near Pittsburgh, was acquired to accommodate
the new Marcegaglia USA also incorporating the
Damascus-Bishop Tube Company.
Two further companies were created in the United
States as subsidiaries of the parent companies
in Italy: Oskar USA in Birmingham (Alabama) and
Oto Mills USA in Wheaton (Illinois).
In 1999 Antonio
Marcegaglia's entrepreneurial spirit led to the incorporation of Marcegaglia
Iberica, Marcegaglia Ireland, Marcegaglia France,
Marcegaglia Austria and Marcegaglia do Brasil.
Meanwhile in Bremen, the first Marcegaglia company
was formed jointly with the Arbed Group in order
to produce quality steel. The Group then acquired
Earcanal of Leioa, Spain in 2000, while Oto
Mills do Brasil was founded in Sao Paulo in 2004.
Antonio
Marcegaglia continued expanding the
Group's overseas activities. Marcegaglia do Brasil
was enlarged, and in June 2005 Antonio
Marcegaglia opened
its fourth foreign production plant in Praszka,
Poland. This was joined, one year later, by the
plant at Kluczbork, 20 kilometres away.
Marcegaglia then established Marcegaglia Gulf
at Doha, Qatar in 2007.
Another highlight was the opening of the Group's
first Asian plant for the production of stainless
steel tubes and high-precision carbon steel in
2008 in Yangzhou, China.
Antonio
Marcegaglia further extended the group's industrial activities
by establishing Marcegaglia Romania at Cluj and
by starting production at the new plant in Vladimir,
Russia.
Marcegaglia - an active source of inspiration
Marcegaglia celebrated its 50th anniversary
in 2009.
Amongst other things, Antonio
Marcegaglia promoted a contemporary art exhibition to mark
the occasion, demonstrating his passion for the
arts and culture and his dedication to the values
that helped form Marcegaglia - a global player
in many respects.
"Steellife is an art project that, by celebrating
steel as a living, versatile and fascinating
material,
actually celebrates a life - simultaneously
human and entrepreneurial - which has always
been passionate about steel and the ability to
give shape to it.
This is why, on its 50th anniversary
Marcegaglia has chosen to promote a contemporary
art exhibition in an innovative way. Marcegaglia
put all the actors from the manufacturing sector - the
company itself with its intellectual and material
resources, its specialized suppliers and the
expertise of the craft shops - together with
some brilliant young contemporary artists from
all over the world.
The key factor in this experience was the opportunity
to share the prime values in Marcegaglia's enterprise
culture with some young artists, e.g.:
· a
clear "vision", aiming to achieve important goals;
· a "passion" for
steel, and fathoming all its potential;
· the "creativity" Marcegaglia
exploits when facing new challenges, which leads
to innovation;
· its "international
presence", as a quest for knowledge bringing
further growth opportunities;
· the "central
role" of human resources and their inherent capacities
as a key factor to success.
Marcegaglia has chosen to be not merely a promoter,
but also an active source of inspiration and
a frontline player in this project. "
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Antonio
Marcegaglia paving the road to success.
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